Publicists serve a purpose! They give you and your Brand Credibility.

A Better Concept PR utilizes social media to build brands & maximize media mix. Follow & comment on our blogs http://ping.fm/g96XC http://ping.fm/LnucY

Don't Starve Your Brand by Putting All Your Eggs in 1 Basket

Sometimes you subscribe to RSS feeds and the information shared is less than worthy. Other times you hit the jackpot. Media Post's Ari Rosenberg, in his end of year post: Killing Your Print Business Starves Your Brand is great food for thought. In a world where Internet and Social Media is King, we sometimes forget the value of the media vehicles that came before and nullify their usefulness by over valuing the new and undervaluing the old. Plain talk, we need to utilize our media to their best advantage. It's like my former colleague, Barry once told me, "Karen  use your manager to his best advantage". What Barry was really saying was, take him cold calling with you, he loves it,  you love it less. Turns out that was the best advice ever.  What I am saying to you is, summed up by Ari in this article. Know how to use ALL your media to get the desired results you need. Share your thoughts on his insight and provide some of your own through comments right here. Just remember this formula : Public Relations (PR)=credibility, this stems from the relationships forged by the publicists in order to get you coverage by reporters, who cover your story or provide a platform for you to tell your brand story, build your brand then develop brand ambassadors. Marketing = Brand Awareness = Advertising, (yes pay for it and choose the appropriate medium) = Social Media = Internet Marketing. Don't destroy your brand by choosing 1 over the other. Manage your brand with the proper media mix.

Boomers on up show increasing use of Internet search-"Pew Research Center"

Still not including boomers in your internet marketing? Then you're missing an affluent demo whose Internet activity grows incrementally. According to the article, "Pew: Older Generations Catching Up On Web" - today's OnLine Media Daily,  http://ping.fm/YDTiO , Millennials (18-34) no longer dominate the Internet as they did in the past. With the popularity of search and email usage on the rise with all generations the gap is sharply closing. The study shows an increase in search activity in all age groups for healthcare, news, travel, online purchases and travel arrangements. Although the younger generation still out uses social networks, the study shows a steady incline in usage among the older generation with the sharpest climb in the 74 and up age group, with an increase of 16% since 2008. In this marketer's opinion, you will miss your turn if you continue to believe that Boomers (45-64), Silent Generations ( 65-73) and GI Generations (74+) are not tech savvy Internet users. Get on the bus and add a whole new target market to your potential customer base. Don't forget, this is an affluent market to tap into. Happy Holidays make your business soar.

A Better Concept Inc: Not Sure What to Give Your Special Lady for the Holidays..think FREEDOM

A Better Concept Inc: Not Sure What to Give Your Special Lady for the Holidays..think FREEDOM

Not Sure What to Give Your Special Lady for the Holidays..think FREEDOM

FREE her from the stove this holiday season. Need an idea for a thoughtful gift for that special lady in your life? The holidays can be a stressful time for everyone especially the hostess preparing the meals. Let her know how much you care by giving her a day or more free from the stove. A gift certificate for Private Chef Services from

Irie Spice Personal Chef & Catering Services is the perfect solution. Call 954.557.4742 today for a package that suits your personal needs.

15 Days til Xmas, are you using social media to reach your clients with holiday specials if not let us help you - pr@abetterconcept.com.

It's December, the year end, time to do your year end business cleanup...

December, it's the end of the year, so let's clean up your business. "Why wait for spring cleaning when you can do it now"... Jim Blasingame. Jim Blasingame, the Small Business Advocate, is a one of the world's foremost experts on small business.  Some items on his list that should be addressed for the end of the year consists of:

Write this on a rock...Don't wait for spring. Start December cleaning today

Eliminate the stuff.
Even if you're not a pack rat, like me, you've accumulated stuff you don't use anymore. If you're not using it, throw it away; if it has value, sell it or give it away.
Deal with the graveyard.
Don't tell me you don't have one. Whether it's an old computer, printer or chair--even if it's not broken--if it hasn't been used recently, it's worse than clutter; it occupies valuable space. Sell it, give it away or give it a proper burial; just get it out the back door.
Fine-tune customers.
Use the ABCD approach: Identify the most profitable A's to the least profitable D's. Worship the A's, cater to the B's, encourage the C's and teach the D's about self-service. Customers demanding more commitment from you than they're willing to reciprocate may have to go find their future elsewhere.
Become an inventory Nazi.
As you did customers, categorize inventory from the most profitable A's to the least profitable D's. Stock lots of A's, some of the B's, maybe a couple of the C's, but never let one of the D's spend one night under your roof unless it's paid for. Remember, modern inventory management means just-in-time, not just-in-case.
Scrub accounts receivable.
Take the hit, and write off uncollectable A/R this year so you can start January with a clean list.

For the full list and to learn more about Jim Blasingame click here

Celebrating 21 Yrs; Sat, Dec 4th - Jerk Machine Ft. Lauderdale 9pm.

Jerk Machine celebrates 21 years serving up great Jamaican Jerk Chicken, Jerk Pork and all the delicious Jamaican foods that permeate the South Florida gastronomic airwaves. It's been 21 great years and they are celebrating with $4 meals, so come one come all, eat, dance, drink and celebrate with everyone. http://ping.fm/8UBHC C U TONIGHT!.

Use In-bound Marketing to Engage Clients Through Social Media

Create multiple doors to your brand using social media as your platform. In-bound marketing engages your clients and helps to increase brand awareness. It is not always financially feasible to spend globs of cash on outbound or push advertising, as it is called in the industry, to reach your ideal client. With the Internet, most businesses can utilize the power of social media, blogs, RSS feeds etc to bring clients interested in your brand into the fold, through multiple doors to your business. Engage them in conversation and keep them actively involved in the marketing and positioning of your product or service. Engaging consumers in a two way conversation, converts them to brand ambassadors who keep your brand alive and your message viral. It only takes a minute for a tweet to be picked up by a customer and re-tweeted. If you can master the art of social media and utilize it to your advantage then you have the luxury of having a push-pull media mix where your use both traditional and new age marketing and promotions to your advantage. Need help call the experts at A Better Concept today, 954.566.2712.

Social media on par with VOD and HDTV as ad medium.

Have you taken your business Social yet? Why Not? Let A Better Concept show you how to use Social Media to build your business and get more clients. We marry social media with traditional public relations to help small to medium businesses get to the next level.See full article - http://ping.fm/j3Izg

is the Season to give back Thttp://ping.fm/0XlwG

Tis the season to give back. Support a worthy cause. Brickell Miami Rotary Supports SafeSpace Foundation
myemail.constantcontact.com

A Culinary King

Gratitude creates happiness... the gifts of gratitude by MJ Ryan. http://ping.fm/B0yjj

Happy Thanksgiving!!! May your day be rich with the blessings of gratitude and love. Today and everyday I choose to be grateful & thankful.

Big thanks to the Miami-Dade Legal Assistants for their selfless act as sponsors of the Thanksgiving Dinner for the women and kids at the SafeSpace Domestic Violence Shelters last night.

Use Social Media to build brand awareness and increase web traffic, mint.com did using stumble upon see how http://ping.fm/N8RaY

Privacy issues, on Social Media, are controlled by you and how you exercise control of your privacy settings. Be mindful and enjoy the ride.

What are you thankful for this Thanksgiving season? Show some love, I'll be cooking for the women and children who are survivors of domestic violence.

Chef Irie

Chef Irie
If you missed the Grace Jamaican Jerk Festival this Sunday at Markham Park, you missed a treat. Read all about it at Chef Irie Spice's blog

Customers are the foundation of any business. Remember your clients this holiday season, let us help you call A Better Concept 954.566.2712

Understand Social Media is still about people. When you update your brand through social media, its about connecting with people not just selling.

Jerk Spice Chocolate Mousse-Saturday on WPLG morning news

As the palette goes, we all have varying degrees of comfort with hot spices. Tune in this Saturday morning to channel 10 local news segment featuring Chef Irie Spice as he shows us how to make his delicious Jerk Spice Chocolate Mousse. With just a hint of spice to kick it up a notch, you can’t afford to miss this segment. Can you say delish? Tune in to channel 10 this Saturday morning between 9am and 10am, bring your taste-buds with you.

Chef Irie Spice once again host the Celeb Quick Fire Competition at Jerk Festival Sun Markham Park. His cooking demo starts at noon, great eats. http://jerkfestival.com

Chef Dea appears as a judge at Jerk Competition at Jamaican Jerk Festival Sun Markham Park, get your tix now at http://ping.fm/qpAzj

Chef Jorge & Chef Dea Sat at New River Grove: Cooking demo 11am-3pm. FREE Food samples with their marinades and sauces 5660 Griffin Rd-Davie

Jerk Festival this Sun is hot! Celeb Cookoff: NBC's Sharon Lawson vs Miami Heat & 99Jamz DJ Irie. Get tix here: http://jerkfestival.com

"A man who dares to waste one hour of time has not discovered the value of life."-Charles Darwin. 86,400 seconds in a day whats your plan?

atch Chef Irie Spice this Saturday morning on Channel 10 news promoting Grace Jamaican Jerk Festival Sun. Nov 14th at Markam Park. More info http://ping.fm/JFbKR

Holiday 2010 is here. What services can you offer to clients to make their season brighter? Is your campaign ready to go, we can help.

Chef Irie Spice demo this Sat at Broward Meat in Margate free samples courtesy of Grace Jamaican Jerk Festival http://ping.fm/pDqxm

Great weekend at the Yellow Green farmers market with Island Fusion Gourmet. If you have not tried their sauces you better do so soon. Great marinades and a new line of holiday chutneys also on sale at: Brothers Farmers Market and Delaware Farmers Market and Seafood in Hwd, New River Grove at Griffin Rd and the Trnpke and Flamingo Rd Farmers Market in Davie. Call today for more info 954.394.4322

Great day today preparing for tomorrow's walk. Big thanks to Sharon Lawson and NBC6 for the shout out on tonight's 11pm broadcast. Hope to see you all there.

Every 9 seconds a woman is beaten...
Every 6 hours a woman is killed by a personal partner... Tomorrow, Oct 2nd, is the day we take a stand against Domestic Violence. Register NOW to participate in the 3rd Annual SafeSpace Domestic Violence Awareness Walk & Expo. http://ping.fm/XaByF Join the North Miami Beach Police Dept and the Miami HEAT as they support SafeSpace Foundation in their efforts to empower, educate and advocate for women and children who are survivors of violent acts.

ONLY 4 days til 3rd Annual Domestic Violence Walk and Expo. October is Domestic Violence Awareness Month. Big Thanks to COMCAST for supporting our efforts to educate and communicate. Great interview today on Comcast Newsmakers airing on CNN in South Florida. To register and walk this Saturday go to: http://ping.fm/QufE1

Great interview on Friday, Thanks to Trina Robinson, NBC6 and your Miami HEAT for supporting the cause. October is Domestic Violence awareness Month. Have you registered to walk yet? http://ping.fm/QOt4u

"I love it when a plan comes together" - A Team... Remember that line? That's the payoff for hard work. Today at 11am on NBC6 airing in Miami-Ft Lauderdale discussions on the upcoming 3rd Annual Domestic Violence Walk and Expo on Oct. 2nd. Click here to register: http://ping.fm/Ohn02

Wondering what the bottom line takeaway is with Social Media and your business? Get perspective with Peter Alemian http://ping.fm/Mnxgc

finally bedtime after a full day and another early day tomorrow.

Turning up the Heat- quick fixes and tasty meals

If you have not already done so, check out Chef Irie's new blog at http://chefirie.blogspot.com. There you will find some great ideas for Corned Beef and Corned Beef Hash. Food never sound so scintillating not to mention delish.

For those of you living in South Florida, you have to try the exquisite sauces and marinades from Island Fusion Gourmet. Each weekend, at 2pm Saturday and Sunday you can sample the tasty sauces at the Flamingo Road Nursery located at 1655 Flamingo Road in Davie. It's about 1 to 1.5 miles south of I-595 on the west side of the street. Saturdays, you are treated to the magic of local chefs as they demonstrate their artist culinary skills and tasty flare. Don't miss out, food never tasted so good. Island Fusion, "Where Foods Meets Culture".

Demo and tasting at Fusion Bar featuring Chef Irie Spice

Today was great at the Fusion Bar, Chef Jorge's pasta with the Island Gourmet roasted red pepper sauce rocked.

Great weekend in food at the Fusion Bar in Davie. Chef Chad Cherry delish stuffed portobello mushroom caps, this Saturday.

The old Phone Booth...Irony at its Best...

Phone Booths, when was the last time you saw one? Better yet, when was the last time you used one? Landlines are going the way of the phone booth. With social media overtaking the landscape, what are you waiting for? An invitation from the twitter and fb fairy godmother? Not gonna happen, if you are a small business and you don't have your social media plan in place, you are missing the boat. Get on the bus, don't let this season go by without getting your house in order. Call A Better Concept for all your marketing, publicity and social media needs today. 954.566.2712.

Social Media is it the scariest thing you could imagine? Doesn’t have to be.

Are you finding yourself at a loss when it comes to social media? It’s not as complicated and time consuming as you may think, learning how to manage social media is the key to your success. I have had my social media department training and setting up social media for many clients. They now blog, tweet, fb, plurk , etc., without hesitation. The key to managing social media is having a great platform, solid training and good time management. You can take care of all your social media obligations in less than 90 minutes a day. Call 954.566.2712 for more info.

Do you have your Google place account set up yet? Why not, it's only another placed to be found on the Internet? No time to do it, call A Better Concept, 954.566.2712

Having a social media meeting with Ken from Internetguru4u. Nice stuff.

Entrepreneurs- Do you have your Business Plan ?

Entrepreneurs, write your business plan NOW. Join Partners for Self-Employment in their Small Business Workshop Series featuring The Business Plan w/Cornell Crews...The Pain Won't Last Long. Wed, May 26th 6:30pm-8:30pm. 3000 Biscayne Blvd, Ste 215, Miami, Fl. 33137. RSVP today limited space. For more info 305.438.1408 X215.