Don't Starve Your Brand by Putting All Your Eggs in 1 Basket

Sometimes you subscribe to RSS feeds and the information shared is less than worthy. Other times you hit the jackpot. Media Post's Ari Rosenberg, in his end of year post: Killing Your Print Business Starves Your Brand is great food for thought. In a world where Internet and Social Media is King, we sometimes forget the value of the media vehicles that came before and nullify their usefulness by over valuing the new and undervaluing the old. Plain talk, we need to utilize our media to their best advantage. It's like my former colleague, Barry once told me, "Karen  use your manager to his best advantage". What Barry was really saying was, take him cold calling with you, he loves it,  you love it less. Turns out that was the best advice ever.  What I am saying to you is, summed up by Ari in this article. Know how to use ALL your media to get the desired results you need. Share your thoughts on his insight and provide some of your own through comments right here. Just remember this formula : Public Relations (PR)=credibility, this stems from the relationships forged by the publicists in order to get you coverage by reporters, who cover your story or provide a platform for you to tell your brand story, build your brand then develop brand ambassadors. Marketing = Brand Awareness = Advertising, (yes pay for it and choose the appropriate medium) = Social Media = Internet Marketing. Don't destroy your brand by choosing 1 over the other. Manage your brand with the proper media mix.